About HeadlessHQ

Most companies hire people to run operations. Then those people spend most of their time on coordination, reporting, and follow-up instead of the work itself.

I've spent fifteen years building software. At Upverter, a hardware design platform that went through Y Combinator in 2011 and was acquired by Altium, I saw what it took to scale a technical product. At SRTX (makers of Sheertex), I led a 46-person technology organization and architected Cortex, which I built with my team: a software-connected factory operating system that ran real manufacturing processes in real time.

In both companies, the operational overhead was brutal. Every department needed people to run it. Every person needed tools to do their job. Every tool generated more data that someone else had to interpret and act on. The coordination cost of running a company is enormous, and almost none of it is the thing you actually wanted to build.

HeadlessHQ is my answer to that. Not another tool. Not another dashboard. A team of AI agents that handle your marketing and M&A diligence, coordinating with each other, proposing actions for your approval and, by default, waiting for your sign-off before they act.

HeadlessHQ is an AI operations platform. You connect your existing tools (your ad platforms, your social accounts, your email tools) and a team of agents starts working across them.

Every agent is specialized. The marketing team generates ad creatives, manages campaigns across Meta, Google, and TikTok, publishes to social, and runs email. The M&A team screens targets, turns data room documents into facts, and underwrites value. HQ routes your requests between them. They don't work in isolation: they share context, hand off to each other, and bring you in when a human decision is needed. FP&A and support agents are in development.

Agents ask for your approval before they publish or launch a campaign, post to social, create an email campaign or automation, or change what a deal is worth. Some actions run without asking, including bid and budget changes on connected ad platforms, email list maintenance such as suppressing a contact, and recording diligence items. Schedules and triggers you set to Autonomous run without asking.

I'm Michael Woodworth. I was one of Upverter's three founders and its technical co-founder. Upverter (YC W11, acquired by Altium) is an online hardware design platform we started in 2011. Later I was VP and then EVP of Technology at SRTX (makers of Sheertex), where I led a 46-person technology organization and architected Cortex, which I built with my team: a full software-connected factory operating system for their manufacturing line in Montreal.

In early 2026 I started HeadlessHQ because I was tired of watching talented people spend their time on work that software should be doing. I'm based in Toronto.